Last updated: January 2026
This Privacy Policy explains how The Beauty Depot Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you use our website https://thebeautydepot.co.uk.
We are committed to protecting your privacy and handling your data in a transparent and secure way, in line with UK GDPR and the Data Protection Act 2018.
Who We Are
The Beauty Depot Ltd
Registered in England & Wales
Email: privacy@thebeautydepot.co.uk
We are the data controller responsible for your personal data.
What Personal Data We Collect
We may collect and process the following information:
- Name, billing address and delivery address
- Email address and telephone number
- Order history and transaction data
- Account login information
- IP address, browser type and device data
- Marketing preferences
- Website behaviour (pages viewed, products clicked, cart activity)
- Communication records when you contact us
We do not store your full card details – all payments are handled securely by our payment providers.
How We Use Your Personal Data
We use your personal data to:
- Process and deliver your orders
- Manage your account and provide customer support
- Send order confirmations and service emails
- Improve our website and services
- Prevent fraud and maintain website security
- Send marketing communications (only where you have given consent)
- Show relevant advertising across platforms such as Google, Facebook, Instagram and Pinterest
Lawful Basis for Processing
We process your data under the following lawful bases:
- Contract – to fulfil your orders and manage your account
- Legal obligation – to comply with accounting and tax regulations
- Legitimate interests – to improve our services, prevent fraud and understand how our customers use our website
- Consent – for email marketing and advertising cookies
You may withdraw your consent at any time.
Who We Share Your Data With
We only share your data with trusted third parties, including:
- ShipStation – order processing and shipping
- Delivery couriers – to deliver your orders
- Payment providers – to securely process payments
- Google Analytics & Google Ads – website analytics and advertising
- Meta (Facebook & Instagram) Pixel – advertising performance tracking
- Pinterest Ads – advertising and campaign analysis
- Mailchimp – email newsletters and promotional communications
- IT, hosting and security providers – to maintain our website infrastructure
These partners only receive the information required to perform their services and are contractually required to keep your data secure.
International Transfers
Some of our service providers are located outside the UK or European Economic Area, including Google, Meta, Pinterest and Mailchimp.
Where this occurs, we ensure appropriate safeguards such as Standard Contractual Clauses are in place to protect your data.
How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Order and transaction records – up to 7 years for legal and tax purposes
- Account information – until you request deletion
- Marketing data – until you withdraw consent
Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable website functionality
- Analyse website usage
- Track advertising performance
You can manage or disable cookies at any time via your browser settings or our cookie consent tool.
Your Rights
You have the right to:
- Access your personal data
- Request corrections
- Request deletion
- Restrict or object to processing
- Withdraw consent
- Request data portability
To exercise any of these rights, contact us at privacy@thebeautydepot.co.uk.
How We Protect Your Data
We use secure servers, HTTPS encryption, access controls and monitoring systems to protect your personal data from unauthorised access, loss or misuse.
Complaints
If you believe your data has been mishandled, you have the right to complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk
Updates To This Policy
We may update this policy from time to time. The latest version will always be published on our website.
